Facebook Updates Video Piracy Protections, Will Give Owners Ad Revenue From Pirated Clips

Piracy has always been a problem for content like online video, but Facebook looks to have an unconventional pitch to content owners who've had their videos reuploaded: You'll still be able to make money on them. In a post Thursday, Facebook announced a tweak to how it processes videos that are pirated and reuploaded from one owner to another. When Facebook's rights management system detects a video that has been pirated, the original owner can now choose to receive ad earnings from the duplicated clip. With Rights Manager, rights owners can find matches of their video content on Facebook; these matches are surfaced on a dashboard. Previously, the rights owner would review these matches in the dashboard to take action.