Google To Use Artificial Intelligence To Enhance Search Engine Ranking

What is Google up to? According to the tech giant, it is in the middle of what will be a revolutionary change to Google's ranking algorithm for at least next five years. The notion of Google is to push Artificial Intelligence (AI) to boost search engine ranking efficiency. Through this new technique, the search engine will understand the questions of an individual in a better manner. This is something which – according to Google – did not comprehend too well in the past.