The Most Important Data Science Tool for Market and Customer Segmentation

Market and customer segmentation are some of the most important tasks in any company. The segmentation done will influence marketing and sales decisions, and potentially the survival of a company. Surprisingly, despite the advance in machine learning, few marketers are using such technology to augment their all-important market and customer segmentation efforts. In this article, I will show you how to augment your segmentation analysis with a simple, yet powerful machine learning technique called K-means. Learning this will give you an edge over your competitors (and colleagues).