Apple just bought another AI startup to help Siri catch up to rivals Amazon and Google

Apple has acquired machine learning startup Inductiv Inc., in a bid to improve Siri's capabilities, according to Bloomberg. Apple confirmed the deal to Bloomberg with its usual response to inquiries about acquisitions, saying that it "buys smaller technology companies from time to time and we generally do not discuss our purpose or plans." The company has not yet responded to Business Insider's request for comment. A few Inductiv Inc. employees recently updated their LinkedIn profiles to indicate that they've begun working at Apple in April or May. Inductiv Inc.'s technology automates the process of correcting flaws in data through the use of artificial intelligence.