Apple Hiring 'Event Maven' To Help Siri Better Understand Pop Culture, Trending Events

Apple's Siri virtual assistant can be used for a variety of tasks on the iPhone and iPad. And soon, the program will be getting some help from its own editor. The company is hiring a Siri "event maven" to join the virtual assistant's team. Apple's job listing says the event maven will help to "provide strategic awareness of cultural happenings in the collective zeitgeist." As an example, Apple mentions themed pop culture holidays like Star Wars Day or Pi Day as events it wants the event maven to bring to Siri's attention.