Do not ignore machine learning -- Google, Facebook, and Amazon are all betting big on it

SoftBank's robot, 'Pepper', performs during a news conference in Taipei Thomson Reuters Drew Breunig works with data, technology, advertising and more. He works on business applications at @PlaceIQ and is Co-founder at @GetReporter. Follow him on Twitter at @dbreunig. As buzzwords become ubiquitous they become easier to tune out. We've finely honed this defense mechanism, for good purpose. It's better to focus on what's in front of us than the flavor of the week.