Here's how chatbot metrics differ from traditional apps

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Chatbots are being touted as the next platform in which businesses will engage with consumers. Because of this, developers must find methods to measure the success of the nascent technology, according to media and marketing firm Topbot's head of design and engagement Mariya Yao. That's because existing metrics used to measure app engagement, such as daily active users and session length, aren't quite efficient at capturing the unique conversational nature of chatbots.