The Rise of AI in Programmatic Advertising ExchangeWire.com

Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too clever and invented their own way of communicating. But science-fiction-fuelled horror scenarios of a future ruled by artificial intelligence aside, how does AI benefit programmatic advertising? Ignasi Prat (pictured below), CMO, Tappx, discusses what AI is contributing to the ad tech industry – and why the use of AI should be welcomed. Artificial Intelligence (AI) is powering the ad industry's transformation into the ad tech industry. This demonstrates why the rise of machines buying and selling ads in real time is more efficient than human ad operations management.