IBM CEO: Cognition is the next big business disruptor

In just five years, every important decision made by businesses will be aided by cognitive systems that understand, learn and augment our decision making, according to IBM's chairman and CEO, Ginni Rometty. Speaking at the vendor's Thinkforum in Sydney on Tuesday, Rometty proclaimed the world is on the cusp of the next disruptive wave of technology driven by cognitive platforms that can take massive stores of data within an organisation and turn it into competitive advantage. "Regardless of role, every industry will be disrupted," she told attendees. "Every industry has its Uber or Tesla, and many people say they are going to be a technology company of some kind. An important question is: When everyone is digital, who wins? "Digital for all has to be the foundation, but it's not the destination.