How AI is Changing the Entertainment Industry

Imagine a time in the not-too-distant past, when our consumption of media was entirely dictated for us – when we were forced to stay-in, so as not to miss our favourite show, or sit through hours of misguided programming waiting for that long-awaited movie to be broadcast. Today, this kind of scenario seems almost incomprehensible, thanks to the rapid emergence of new technology that has totally shifted the way we engage with entertainment. Now, we consume media when we want, where we want and how we want, essentially creating our own programming schedules in line with increasing time poverty. The downside of this of course is the extreme abundance of choice on offer – with approximately 120,000 movies alone to choose from, picking that perfect Friday night film has become a much more challenging undertaking. And so technology has once again had to adapt to fend off indecision. Artificial intelligence or machine learning is rapidly driving the evolution of a new era of media consumption, one in which choice is once again reduced, but this time in line with viewer demands and preferences.