What is "Cognitive Enterprise"?

It's For Customers The cognitive enterprise is, simply put, the application of cognitive technologies to enterprise-level business needs. But cognitive tech is a lot of things, so that broad strokes concept of what it is can be refined a fair bit. In an article by Nicole Laskowski for TechTarget, she cites one explanation care of Rick Davidson, founder and CEO at Cimphoni, a consultancy focused on the intersection of business and IT. "He calls the next wave "the cognitive enterprise," where technology systems that can understand, learn and even reason will be able to meet customer expectations before customers know they have an expectation that needs to be met." In terms of customer-facing experiences and opportunities, this is a good way to think of it.