Apple reportedly planning huge upgrade for Siri

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It looks like Apple is planning a huge upgrade for Siri, one that will see the voice assistant surge ahead of rivals Google Now, Microsoft's Cortana, and Alexa, the AI behind Amazon Echo. Apple acquired U.K.-based speech processing startup VocalIQ last year, and will be integrating the advances made by the company in processing natural language queries and machine learning into Siri. In fact, it was so impressive that Apple bought VocalIQ before the company could finish and release its smartphone app. After the acquisition, Apple kept most of the VocalIQ team and let them work out of their Cambridge office and integrate the product into Siri. Before Apple bought the company, VocalIQ tested its product against Siri, Google Now, and Cortana, and the results were impressive.

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