Celcom launches the first Intelligent Virtual Agent in South East Asia using Microsoft A.I Technology - Microsoft Malaysia News Center

KUALA LUMPUR, 1 JUNE 2018 – Celcom Axiata Berhad, in its ongoing journey to create awesome moments and experiences for its customers, today announced its latest channel to serve customers -- a state-of-the-art Intelligent Virtual Agent service. Celcom's Intelligent Virtual Agent service brings together cutting-edge Artificial Intelligence (AI) and Machine Learning technology, giving birth to two personas – Clive and Emma – with their own personalities that will interact with customers 24 7 with regard to their inquiries and transactions. The combination of technology, transaction capability and personality is the first of its kind in Asia. Both Clive and Emma are powered with Microsoft's AI & machine learning technology and will have the opportunity to initiate conversations with consumers with a personal and humanised touch, providing an awesome customer experience anywhere and at any time. Microsoft's Machine Learning feature will allow Clive and Emma to auto-learn questions variations via a knowledge-based system that improves their effectiveness over time.