How consumers view the transparency of their AI-enabled interactions - Help Net Security

The ethical use of AI is becoming fundamental to winning people's trust, a new study from the Capgemini Research Institute has found. As organizations progress to harness the benefits of AI, consumers, employees and citizens are watching closely and are ready to reward or punish behavior. Those surveyed said that they would be more loyal to, purchase more from, or be an advocate for organizations whose AI interactions are deemed ethical. The "Why addressing ethical questions in AI will benefit organizations" study surveyed 1,580 executives from large organizations across 10 countries, and over 4,400 consumers across six countries. Among consumers surveyed, 62% said they would place higher trust in a company whose AI interactions they perceived as ethical, 61% said they would share positive experiences with friends and family, 59% said that they would have higher loyalty to the company, and 55% said that they would purchase more products and provide high ratings and positive feedback on social media.