Using Machine Learning to Better Understand Human Behavior - Princeton Insights

How similar are bears and bulls? If you ask a biologist, she might say that they are pretty similar, since they are both four-legged mammals found in North America. However, if you ask an economist, he might say they are polar opposites, since they are used to describe distinct stock market conditions. The unique way in which individuals organize their semantic knowledge, or general information gained through life experiences, could cause two people to judge the similarity between two animals in very different ways. Scientists have been trying to understand the structure of semantic knowledge for a long time, in large part because it may lead to deeper insights about human behavior.