3 Truths About Machine Learning for Marketing - Chiefmarketer

What does machine learning (ML) really mean for marketers? Here's three key facts you need to know. Machine learning, a method for transforming data into practical knowledge through the application of computer programs that automate the process of statistical modeling and data mining, has been around for a while. A lot of it is old statistical techniques rebranded to sell new software to run these techniques. For instance, a week or so ago, I got a pitch from a company that noted it was using linear regression.