Why Now is the Time for Marketers to Embrace AI - ReadWrite

Across industries, forward-looking businesses embrace AI as an opportunity to become more efficient and harness a multitude of data at their disposal. IDC predicted that business spending on AI/ML would grow from $12 billion in 2017 to $57.6 billion by 2021. The businesses that thrive in this new, AI-centric world will be those that make AI/ML a priority sooner, rather than later. That's why now is the time for marketers to embrace AI. While there have been significant advances in AI, the utilization of the technology remains in its infancy.