Jim Sterne, Keynoter, Author, Professional Explainer : Artificial Intelligence in Marketing Forging an Executive Strategy for AI in Marketing

Jim Sterne, Author, Artificial Intelligence for Marketing AI and Machine Learning need not be mysterious. We begin with a quick overview of AI and ML (hold the math!), practical applications, and what the future may hold. This review of what it is, how it works, and where it can be useful affords the ability to speak cogently with your colleagues and determine where to apply this innovative technology for marketing.