Council Post: Why AI Is The Future Of Delivering Customer Experiences With A Human Touch

Martin Taylor is the Deputy CEO and Co-Founder of Content Guru. The Covid-19 pandemic has had a profound and lasting impact on the experience of customers interacting with businesses. In response to stay-at-home orders around the globe, organizations had to adapt at pace to move customer interactions solely online. As restrictions begin to ease, however, organizations face a new strategic challenge: evaluating how the crisis has changed customer behaviors and what this means for the delivery of a post-Covid-19 customer experience (CX). Without a doubt, the recent crisis has triggered some long-term shifts in consumer behavior.