The Chatbot Revolution Seize The Data Quantmarketing.com

In 2016, experts loudly professed that the next big thing to turbocharge your marketing was to use chatbots. This suggests that 2017 will see experts questioning and pulling apart such forecasts, with a return to a more level-headed realistic evaluation of what they can provide in 2018. For now, though, we are still in the optimistic phase with great plans for what chatbots can do and the benefits they will provide to us. Thus far, the theory is sound: chatbots are computer programmes ranging in form from the most basic, providing pre-set answers to a set question menu, to more complex forms embodying Artificial Intelligence and are capable of more human interaction. They interact with customers, prospects or end-users in a conversational form – presented either as speech or as text – to service, sell and deliver friendly 24/7 support to the customer experience.