How AI Will Make Consumers Fall for Brands

Artificial intelligence (AI) is powering the next wave of customer experience. Virtual buying assistants, chatbots and voice-activated apps all are changing the way customers interact with brands. The future of e-commerce will look entirely different, and brands are taking steps now -- big or small -- to make this vision a reality. This is the sexy side of AI, the stuff of headlines mixed in with sci-fi fanfare. It's exciting for sure, but the love story between customer and brand, quietly driven by AI for years -- and just skimming the surface of what's possible with access to more data today -- is what gets our heart rate up at Boxever.