Transforming Digital Search Using Artificial Intelligence

The web is a vast storehouse of knowledge and with people becoming more and more internet savvy, search engines have become an integral part of our lives. Companies like Google and Microsoft are actively investing in their respective search engines to keep up with the growing demand for information. However the endeavor does not end there. Search engine providers have to improve the search algorithms continuously, add new features and look into further innovations. Over the years, searching on Google, Bing or even Facebook has seen a drastic improvement, not only in terms of the results they deliver, but also with the accuracy of these results.