Domino's pizza robot is giving tech a bad name

Domino's seems to be trying to master the sneaky tech move. It has deployed an attention-getting, flashy toy that, truth be told, has very little to do with technology and everything to do with making consumers curious enough to order its less-than-delectable pizzas. We've talked about it with its oven cars, a huge fake button that is supposed to be about ordering but really isn't and a social media purchasing campaign that was tricky marketing at its best. I know that, because I think we all should order good-tasting pizzas from local pizzerias, I shouldn't help promote these efforts. But Domino's appears to know how to get to me: It is now using an R2D2-like robot to deliver pizzas.