How and why you need to tame predictive analysis

In recent weeks we've seen incredible action in the intelligent assistant market. Google announcing the Google Assistant and associated devices to take on Amazon's Alexa, Microsoft at Ignite 2016 touting a new and improved Cortana, Salesforce launching Einstein, and Viv -- a start-up by the developers of Siri -- bought by Samsung. These AI-driven enhancements are becoming ubiquitous -- from customer service to marketing, from the home to the car, and from the factory to the community. They all have one thing in common -- they use predictions to deliver results which help you. Predictions are the result of predictive analysis, which, like data science, is red hot in the minds of executives and CMO's.