AI and ML in Digital Experience Management

Riverbed uses AI and ML technologies that can help solve sets of problems that are non-intuitive to humans and impossible for traditional iterative programs. Almost 60 years ago the term artificial intelligence (AI) was coined by John McCarthy at a workshop at Dartmouth College and it spurred a flurry of scientific work on imitating the behavior of the human brain in computer software. The excitement was high, because it seems so logical: capture the magic sauce of human cognition and problem solving in computer program and all that a human can do, now the computer can do. Without the need to write specific computer programs for each problem we are trying to solve, the computer will simply "learn," and mimic the human's problem solving capabilities. But then we entered the dark ages of machine learning (ML). Decades went by without any meaningful progress to speak of.