Why data, AI, and digital marketing are a priority for insurers - Tech Wire Asia

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INSURERS have seen many changes in recent years, including new competition, the emergence of insurtechs, and shifting consumer demands for new products and/or services. Digital is the most common top business priority for insurance CIOs in 2018 and 2019, according to Gartner's 2019 CIO Agenda for the insurance industry. For the first time, this has moved to the top of the list, outranking revenue and business growth in focus. "The industry continues to transform as companies begin to embrace more advanced stages of digital maturity," said Gartner Managing VP Juergen Weiss in an exclusive interview with Tech Wire Asia. This journey includes improving customer experiences, building out ecosystems, establishing enterprise intelligence through improved data and analytics, and adopting an open innovation platform that relies more on ecosystem partners.

  Country: Asia (0.71)
  Genre: Personal > Interview (0.56)
  Industry: Banking & Finance > Insurance (1.00)

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