Hackathon[3] Reality is what you make it.

Hackathon[3]: "New Realities" examined what's real in the shrinking gap between our physical and digital lives. In terms of existing and emerging technology, reality is whatever we are capable of. We can talk to our TV with Siri, live inside a game with Oculus Rift or travel anywhere through Google Street View. There's never been a time of more reality-challenging innovation, as our Hackathon[3] teams demonstrated in a quick-turn all-or-nothing competition built on the latest forms of what's possible.] "Knack," the winning project, made sales empathy a reality. Knack is a product that demonstrates how artificial intelligence and organic intelligence empower a sales force to sell to the person and not to the script.