Artificial Intelligence Set to Transform Customer Service

To increase efficiency and satisfaction levels with Customer Service, deploying a variety of technology-enabled solutions such as automated call centers, customer service bots, and digital marketing intelligence can help smaller companies compete on a global scale. As you may have experienced, it is increasingly likely that when you call to activate your new credit card, check on your cable bill, or file an insurance claim, your first point of contact is a voice or chat bot that is driven by AI. Data shows that the top 1% of a retailer's customers are worth 18x more than its average customer. The Customer Experience or CX that defines the quality of all the interactions that take place between companies and their customers is critical to maintain at the highest levels possible. The most effective tool for engaging those discriminating, high-value customers is through personalization.