How Happy Finish Used AI to Generate a Controversial 'Perfect Mum' LBBOnline

When Dove unveiled a huge billboard in London's Waterloo station that claimed to depict the'perfect mum', hackles were, understandably, raised. Beleaguered mothers took to Twitter to criticise the brand for piling even more pressure on mums struggling under society's critical gaze. But all was not quite as it seemed. The cherub-faced, blonde, white woman featured on the giant poster was not a real mum… or even a real person. She was an artificial intelligence-created image, synthesised by a computer that had been fed 1800 images of mothers from advertisements, magazines and social media.