The new demand for creativity with AI

The pandemic caught many companies unprepared and gave them new pressure to increase their efforts to serve customers and employees through digital acceleration. Future fit organizations responded with utmost creativity by pivoting quickly to new business models while supporting existing customers. They optimized and automated processes and reorganized their workforce to adapt to the new context. And they quickly adopted new technologies that helped them become more resilient. Will all of the urgency brought about by the pandemic just disappear?