Audible, the audiobook company, ventures into podcasts as tech companies try and get into people's ears

There's a race on to get into your ears. And Audible is trying to win it. The Amazon-owned audiobook company is just the latest to launch a new range of audio content, in the form of podcasts. It comes as Google attempts to take its spot by offering audiobooks, and other companies like Spotify launch their own podcasts. Audible is referring to the new podcasts as "Audio Shows". But they work in the same way as podcast – they are cut down into a range of shorter episodes that are intended to be listened to in a series, and fans can subscribe and then receive new episodes when they come out.