Insurers strike gold with the right analytics tool amid the digital shift

Industries across the spectrum are working overtime on their digital transformation. Historically insurance providers have been staunch advocates of legacy systems, but they too have begun singing a different tune. This shift can be attributed to the changing requirements and demands of policyholders, who are used to seamless 24/7 support across other industries and want the same from insurance providers. To help insurers meet these demands, several digital platforms have risen to the occasion with industry-specific products focused on maximizing ROI and improving customer-agent interactions. Among the biggest benefits of adopting a modern platform, such as ServiceNow, is wielding the power of artificial intelligence and machine learning to deliver memorable front-end insurance experiences.