Churn Prediction using Deep Neural Network

Customer churn is essential in business as getting new customers requires more efforts and investment. This business logic is also applicable for retaining other business stake holders like employees, suppliers, investors etc. Whether it is getting new clients, hiring new employees, sourcing new suppliers or getting new investors, they all involve additional costs and investments. This article is about training a deep neural network to predict purchase behavior of customers for an application selling digital books. The image on the left describes the architecture of the model.