AI-powered CRM platforms compared

Beyond common features like ML and automation, CRM products can vary dramatically as each vendor takes AI in its own direction. The following AI-powered CRM platforms -- including Salesforce Einstein, IMB Watson and Azure Cognitive Services -- have their own strengths and weaknesses. Salesforce Einstein is the vendor's AI that powers many features in the Salesforce Customer Success Platform. Einstein's weaknesses include modest visualization features and limited or unproven utility beyond the sales and marketing domains. IBM Watson is an AI system that organizations can apply in various use cases, such as advertising, customer service, financial operations and sales.