How Marketers use Machine Learning in Retail

Amazon is one of the best-known examples of machine learning in action, as anyone who has perused their online store is sure to know. The recommended products shown once you log in are based on your unique purchasing and browsing history, and have been proven effective over the many years of its implementation. This type of machine learning technology also helps Amazon predict and forecast demand, thereby informing supply decisions to prepare for any given increases and wanes. Companies like Amazon have access to vast quantities of data that hold immense potential for not only estimating supply/demand, but for wider business decisions as well. By automating the intelligent analysis of huge sets of data, machine learning technology offers retailers a faster, easier and more accurate method of forecasting and planning.