Moving towards a machine learning economy in marketing

As the world evolves to a more digitised era, new and emerging innovations will disrupt the way different industries operate. In the field of marketing, we have witnessed the transformation of marketing strategies to meet evolving consumer expectations. Traditionally, consumers are pulled to a physical shopping space and today, it has transformed to one which is highly digitised where products are now pushed according to the data received and analyzed by various businesses online. With the Big Data Revolution, the processes involved in making sense of such data become even more complex. But the dawn of artificial intelligence (AI) and machine learning might assist in simplifying these processes.