Google DeepMind has launched a watermarking tool for AI-generated images

Watermarking--a technique where you hide a signal in a piece of text or an image to identify it as AI-generated--has become one of the most popular ideas proposed to curb such harms. In July, the White House announced it had secured voluntary commitments from leading AI companies such as OpenAI, Google, and Meta to develop watermarking tools in an effort to combat misinformation and misuse of AI-generated content. At Google's annual conference I/O in May, CEO Sundar Pichai said the company is building its models to include watermarking and other techniques from the start. Google DeepMind is now the first Big Tech company to publicly launch such a tool. Traditionally images have been watermarked by adding a visible overlay onto them, or adding information into their metadata.