Powerful pricing: The next frontier in apparel and fashion advanced analytics

Leading apparel retailers are embracing advanced analytics and blending intuition with science to price smarter. The competitive landscape in apparel is shifting rapidly as new price leaders capture market share. The battle for value has never been harder fought. The very definition of value is evolving quickly, pressured by Amazon's entry into apparel, fast-fashion retailers, flash sales, and the arrival of ultravalue players. Between 2012 and 2017, only the value sector of apparel retail, including off-price players, showed any growth as both the middle and premium tiers shrank.