Microsoft is making subreddits more searchable with Bing

Microsoft today announced a partnership with Reddit to surface the social news site's content high up in Bing search results, so that searching for specific Reddit communities, pages, and info will spit back information gleaned from subreddits, AMAs, and other threads in a dedicated section. The news, part of a suite of new artificial intelligence-powered features underlying Bing's search function, works by way of what Microsoft calls intelligent search. The company says intelligent search uses natural language processing to pair Reddit content with the appropriate search terms. The Reddit integration works in three ways. First, by typing in the name of a subreddit on Bing, you'll get a live snapchat of that subreddit's top threads displayed in the search results with links to the individual pages. Bing will also include Reddit AMA questions and answers for a celebrity who's done an AMA, with the content showing up on the person's search card, which will be accessible just by searching that person's name.