Voice AI is the Latest Brand Battleground

Voice AI is emerging as a winner among the many new outlets for brands to express themselves. In the twenty years since Google and Amazon were founded, the physical world has begun to be transformed into a huge voice-activated web fueled by smart speakers, Google Home, and Amazon Echo. Forty-five million voice-assisted devices are currently in use in the U.S., and eMarketer projects that number will rise to 67 million by 2019. Amazon Echo, and its brain, Alexa, own nearly 70 percent of the smart speaker market and Steve Rabuchin, VP Amazon Alexa said, "Our vision is that customers will be able to access Alexa whenever and wherever they want." "That means customers may be able to talk to their cars, refrigerators, thermostats, lamps and all kinds of devices in and outside their homes."