How Is Artificial Intelligence Supporting Digital Marketing?

AI today is a buzzword in technology that has everyone sitting up to pay attention. With every other billboard in the Bay area talking about AI and machine learning, it appears like the time of Jarvis from Iron Man, Samantha from'Her' and even the creepy'HAL' from 2001 – a space odyssey is fast approaching. This idea always presents itself with a bit of fear. Are machines going to take over? Are we going to lose our jobs?