SMEs Can Take the Greatest Advantage of the Chatbot Revolution - The Chatbot

While big firms are rolling out large numbers of chatbots, it is smaller businesses that can use them to save the most time per head or per dollar, freeing up workers and revenue to focus on the company's key tasks. Massive airlines, food brands, health service providers among others are all rolling out chatbots to make their customer service and business proposition more streamlined and efficient. While a few noteable examples see them making a big difference, such as Unilever replacing its phone and email HR services globally with a chatbot, for many it just another box ticked on the road to efficiency or a branding experiment. For a startup, however, smaller business or fast-growing midsized firm, a chatbot can become a highly valuable and key part of the team. For startups, often with minimal resources, the chatbot is another cloud service that can be deployed for free or at low cost. It can act in the role of receptionist, sales advisor, customer support or booking tool.