How Does AI in Retail Marketing and eCommerce Work?

AI was just a philosophical concept until the late 20th century when researchers introduced methodologies to make it real. AI has been around in retail marketing, mostly to reduce the tedious work of remembering all the finances. Traditional shops used to maintain a list of loyal customers too. Shops were on their way to going digital long before the pandemic, but the sudden shift to online buying and increased digital transactions caught many by surprise. The physical retail stores experienced most of the trauma. The pandemic disrupted the supply chains from all over the world.