What is Artificial Intelligence Marketing? – Becoming Human: Artificial Intelligence Magazine

Artificial Intelligence (AI) has made the transition from once being a glorious manifestation of sci-fi imagination to today emerging as a technological reality capable of disrupting industries. In an increasingly hypercompetitive business environment, the marketing function is no exception to the application of AI. In fact, in a recent PwC study, 72% of the marketers interviewed, consider AI as a "business advantage". When actionable data is considered the fulcrum for growth, the modern marketer barely utilises 5% of the customer-centric data -- that often exists in straitjacketed silos -- at his disposal. This is where Artificial Intelligence Marketing comes into the picture.