IAB AI Working Group to Establish Artificial Intelligence Standards

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, is focusing its AI Standards Working Group to develop artificial intelligence (AI) standards, best practices, use cases, and terminologies in an effort to scale AI and enable the industry on its full potential. The group is newly co-chaired by IBM Watson Advertising and Nielsen. The first release of 2021, "Artificial Intelligence Use Cases and Best Practices for Marketing," will help executive leaders, marketers, and technologists get the most from AI, and do it responsibly. Created for those already working with AI or looking to leverage it in their business, this guide draws directly from the real-world experience of co-chairs IBM Watson Advertising and Nielsen as well as top publishers, agencies, and ad tech companies in the industry. It's not an ivory tower overview of AI: it's a specific guide for what to do for executives that are in the thick of it.