Salesforce Brings Artificial Intelligence to CRM With Einstein

The near future of artificial intelligence (AI) won't be defined by ushering in a race of sentient machines. While we're inching closer to the goal of AI brain mapping, the next era of AI will be more about imbuing the software and applications we use every day with deep learning, machine learning, predictive analytics, and natural language processing (NLP). Those capabilities will run under the surface, along with serving as tools upon which to build. It's about making AI a given rather than a novelty. Customer relationship management (CRM) giant Salesforce unveiled its plan for more accessible, natively integrated AI for businesses today with the announcement of Salesforce Einstein, its "AI for CRM" technology.