AI Opportunities to Solve Digital Marketing Challenges - Chief Marketer

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it's already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks that previously could only be achieved with great effort, time and resources. In a marketing context, AI has the potential to make marketers better at what we've been hired to do. Here are five common challenges marketers face today and how AI can help. Gartner forecasts that 8.4 billion connected things will be in use worldwide by the end of 2017, up 31 percent from 2016, and will reach 20.4 billion by 2020.