Why chatbots should be more like R2D2 than C3PO, and other lessons for Silicon Valley's hottest trend

Everyone's obsessed with "conversation as a platform," or the idea that you should be able to interact with a service with natural language, spoken or written, instead of in the traditional click-an-icon way you'd interact with a computer. Google, Facebook, Microsoft, Amazon, and a slew of startups all rushing to find new ways to make it easier for users to connect to all the services they need through a single interface. Just this week, The Information reported that Apple plans to open up its virtual assistant, Siri, to third-party developers who want to integrate their services. We've entered the age of bots. Evernote founder and partner at VC firm General Catalyst, Phil Libin, believes that bots are the most exciting tech he's seen since the iPhone and that they'll rewrite the tech space like apps did in 2008.