Simple 4 Ways AI Will Make Creative Briefs Better

Ad man David Ogilvy once famously said: "Give me the freedom of a tight brief." A tight creative brief to agency creative teams eliminates time-wasters and tangential information, making it faster and easier to get from the starting point to an effective creative idea. So does a tight marketing brief from marketing teams to agencies. Rightly or wrongly, for many marketers, the task of writing the brief is often perceived as being time-consuming, repetitive and overly administrative -- in short, it feels a long way from being the conduit to creativity it should be. In fact, it's one area of marketing calling out for the elimination of the unnecessary to unleash the extraordinary.