A startup founder's playbook for transforming big industry

Agile development, rapid learning, granular instrumentation, a large-scale compute and data infrastructure, cutting-edge machine learning -- these are the ingredients that give innovative companies their edge. But to date, this mindset and approach have been largely confined to the world of software and Internet-based services. Look outside of that space and you'll find a wide range of industries -- some hundreds of billions of dollars in value -- that are slow-moving and starved of rapid iteration and learning. Think aerospace, transportation, manufacturing, logistics, material sciences, life sciences, and agriculture. These industries are ripe with opportunities for transformative startups, and are seeing a new wave of entrepreneurs capitalize on them by unlocking the agility and speed of learning we take for granted in the software world.